When it comes to engaging your target audience online, one of the main challenges your marketing team will face is the huge amount of competition. Competition from other providers and from price comparison websites. But also, competition from the internet at large and the wide range of distractions it can put in front of potential customers.
Furthermore, we all receive hundreds of emails per week, so their impact is diluted and the personalisation is lost, meaning this channel is increasingly less effective and even more so post GDPR.
So, with open rates over 80% it’s clear to see why more and more financial service marketers are turning to Direct Mail to reach the distracted masses.
A successful direct mail campaign requires expertise in a variety of areas including:
The Communisis team is made up of subject matter experts aligned to each of these areas. With over 30 years’ experience in Direct Mail, our subject matter experts provide direction and guidance that significantly impact the success of our client’s campaigns.
To see how we can help improve the results of your existing Direct Mail campaigns or to discuss how Direct Mail can help you connect with your target audience, take a look at our quick guide, and get in touch by contacting Alan.Cruickshank@communisis.com