Insights

How to create differentiated thought leadership

Insight-rich thought leadership is a great way to showcase your asset management expertise and capture the attention of investment decision-makers. But with everyone talking about the same things, how can you stand out? 

Using data in a post-GDPR world

Sue MacLure, Head of Data, speaks to Business Reporter about how to use data in a post-GDPR world.

HAS GDPR SPELT THE END OF DIRECT MARKETING?

GDPR came into force in May 2018 with companies across all sectors working hard to make sure they met the compliance requirements. Read more with our whitepaper on the impact of GDPR on direct marketing.

Maximise your investment in CX improvement

Recent analysis from Keypoint Intelligence/Infotrends on behalf of Communisis suggests that large enterprises across banking and insurance are making headway in removing some of the friction in their customer journeys and improving their customers’ ability to complete their missions. 

7 STEPS TO A STRONGER CUSTOMER COMMUNICATIONS STRATEGY

Don’t waste resources building the legacy system of the future…

PATHWAY TO BETTER CUSTOMER COMMUNICATIONS

How do you ensure your marketing materials are delivered at the right time, are always accurate, on-brand and on-message? Discover a better way of working.

CALLING ALL LIFE INSURERS

Are you being fair to your customers? Legislation now means you must be fair to old and new customers alike. How do you measure up?

FOR CHANGE THAT STICKS, FOCUS ON OUTCOMES NOT TRANSFORMATION

Set your transformation around the highest order vision that you can gain alignment around, but don’t fail to be realistic. You might even consider hiring a ‘Chief Realism Officer’.

HOW TO SURVIVE THE CCM ‘LEGACY LEAP’

Legacy transformation can give enterprise nightmares, but it needs to happen. It’s called ‘legacy’ for a reason, after all. Explore more with Adrian Odds, our Director of Market Strategy and Proposition.

GDPR COMPLIANCE CHALLENGES AND SOLUTIONS

There are some great technologies out there that can help with this – read more from our Head of Data, Sue MacLure.

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