POPAI Awards 2019

Awards galore for Communisis!

It was a great night for Communisis at this year’s POPAI awards, celebrating creativity, innovation and excellence in-store. This year we were lucky enough, in partnership with our clients, Bacardi Brown-Forman, EE & P&G and supplier, Wilmot-Budgen, to win a total of 5 awards for work executed in-store throughout the year.  We scooped a bronze, two silvers and a gold and to top the night off we won a silver for Display of the year with P&G!

For a little bit more info on the awards, the judge’s thoughts and some of our client’s comments, please read on!

Our first award of the evening was a Silver in the Grocery & General Merchandise Temporary Category with Bacardi Brown Forman for our Jack Daniels Asda Christmas Display

The judges commented: “Thoughtful choice of materials made this display look and feel right on brand, whilst the graphics communicated the Christmas theme well, without overpowering the brand. Easily adaptable to different store formats, the unit delivered great sales uplift in a declining category.”

 

And two of our favourite client comments from the Bacardi Brown Forman team:

“Congratulations on last night’s Silver Award – Awesome news!!! Well done……

And what a wonderful segway way in to discussing this year’s options, which clearly have a Gold award written all over them!!” Martin Louvre - Customer Business Manager – Asda

“Awesome, well done! Gold next year!” “Account team of the year strike again” Matthew Knight - Channel Marketing Manager – Off Trade

Then came the first of our awards with P&G in conjunction with Wilmot-Budgen, a Bronze in the Grocery & General Merchandise Temporary Category for the P&G Gillette Asda World Cup Stadium

The Judges said: “Highly impactful display creating great brand presence. Clever concept, recreating a football stadium, with use of real artificial turf really completing design”

Followed swiftly by a Silver award in the Experiential category with EE for their Christmas showcase

The Judges said: “A very well designed and made unit which catches the eye, is on brand and engaging, with the game element creating shopper immersion”

Great feedback for the teams from Nathan O’Dell, Head of Retail Marketing Communications at EE

“I just wanted to say a massive thanks for being a brilliant team and getting us a silver at last night’s awards. Recognition of a great team and brilliant work!”

On to our penultimate award, a Gold in the Cosmetics & Beauty Temporary Category in conjunction with Wilmot-Budgen for P&G and for Superdrug Gillette Skinguard Bathroom Sink

The Judges said: “Creates a complex eye-catching structure that is incredibly impactful. Incorporating a sink into a temporary cardboard display certainly met the brief to create an innovative piece of point-of-sale. Excellent detail and rationale in material choices, the unit still has a good stockholding despite its small footprint. Can’t help but love it.”

If the 4 awards weren’t enough, our gold was put in to the ‘best of the best’ where we took our final award, a silver for Display of the year – Temporary Display.

The 5 awards won are a real testament to the partnerships we have built with both our clients and suppliers.  Well done all – let’s start thinking about next years submissions!

A huge thanks for the team at POPAI for another great event and all their hard work thought the year!

 

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