Meet Martin - Strategy Director

Based in London, UK

I’ve always looked for things that are interesting and I think that’s why I do what I do.  I’ve been a milkman, a hitch-hiker, a waiter in a curry house and I once won a turkey in a fishing competition.

My grown-up career started in market research.  It covered almost anything, which was great: packaging, pricing, newspapers, travel, food, drink and especially brands and advertising.  I loved it but felt left out when the debrief ended, but the conversations and ideas carried on.

So I got a job as a planner, learned the ropes in a couple of agencies and then learned to do it well in some amazing ones.  I was lucky enough to be part of some amazing campaigns at Saatchi & Saatchi, BBH and Mother, was a Campaign Face to Watch and won 3 IPA Effectiveness Awards along the way.

Then, as the industry began to splinter, I set out to learn in some who specialise in the ‘other stuff’ that my old agencies were trying to get into.  I learned PR, Social and Experiential at Cake, Shopper and Ecomm at Geometry and ‘Integrated’ (whatever that is) at Arnold KLP, where I also met some people I definitely wanted to work with again.

Although I’ve become senior and have (and love) a leadership position, I’m still a planner at heart.  Because finding interesting things in anything that comes in the door, is the best job there is.

To get in contact with Martin directly, email:



Martin Smith, Strategy Director, explores the evolving retail environment and suggests a more realistic goal

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