BRAND DEPLOYMENT

FESPA 2019

Three things that most impressed me

By Markus Reitz, European Cluster Sourcing Specialist at Communisis


The team and I spent the day at the FESPA expo last week, looking at new innovations and product launches in the digital and screen printing sectors. After walking the six halls of the Munich Messe here are my thoughts on the expo.


3D PRINTING

The scale and scope of 3D printing extends the ‘art of the possible’ for in store innovation and executions. There is great opportunity to prototype low quantity displays with 3D elements creating temporary POS displays with 3D elements as a test and learn initiative.  Use of materials for body of the units is fast and enables the option to foil wrap or print directly. Laser cutting or engraving can be used as an alternative to standard print for higher quality units.  The shift in technology means that lasering is now a much more affordable and effective production method.


INLINE FABRIC PRINTING AND FINISHING

Effective for both cost and speed whilst not compromising on quality. Fabric print and cutting is used for special suits and dresses but frequently used for company uniforms such as air hosts/hostesses or for sports for example for racing cyclists.

  


DIRECT DIGITAL EMBOSSING

The most impressive was direct digital embossing after inkjet printing. Individual embossing now possible without the expense giving a high quality finish and service.

What I think we’ll be seeing more of this year: 

  • 3D Printing – combined with wrapping or displays
  • Laser cutting
  • Personalised large format printing on ALL kind of materials.
  • Haptical digital printing
  • Organic or sustainable production
  • Prevention of waste and plastics 

We are already looking forward to FESPA 2020 in Madrid!


RELATED PAGES

BLOG: COMMUNICATION DOESN’T, BEHAVIOUR DOES

Martin Smith, Strategy Director, explores the evolving retail environment and suggests a more realistic goal

Brand Deployment

Learn more about Brand Deployment and the services we can offer you and your business

Our Approach

Understanding our clients challenges enables us to devise strategies, design, source, manage and activate campaigns across multiple channels and markets

X

We use cookies to ensure that we give you the best experience on our website. By continuing to browse the site you are agreeing to our use of cookies.

Find out how we use cookies