By Markus Reitz, European Cluster Sourcing Specialist at Communisis
The team and I spent the day at the FESPA expo last week, looking at new innovations and product launches in the digital and screen printing sectors. After walking the six halls of the Munich Messe here are my thoughts on the expo.
The scale and scope of 3D printing extends the ‘art of the possible’ for in store innovation and executions. There is great opportunity to prototype low quantity displays with 3D elements creating temporary POS displays with 3D elements as a test and learn initiative. Use of materials for body of the units is fast and enables the option to foil wrap or print directly. Laser cutting or engraving can be used as an alternative to standard print for higher quality units. The shift in technology means that lasering is now a much more affordable and effective production method.
Effective for both cost and speed whilst not compromising on quality. Fabric print and cutting is used for special suits and dresses but frequently used for company uniforms such as air hosts/hostesses or for sports for example for racing cyclists.
The most impressive was direct digital embossing after inkjet printing. Individual embossing now possible without the expense giving a high quality finish and service.
What I think we’ll be seeing more of this year:
We are already looking forward to FESPA 2020 in Madrid!