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BS101: Make it Personal
We’ve made a successful name for ourselves over the years in having worked closely with our clients to solve the problems they have and to create the opportunities they need. That’s exactly what you need to do for your customers. The trick? Getting personal.
Next up?
Make it Personal
Making something ‘more you’ makes it instantly more attractive, desirable and buyable. It’s like it was made for you, and that you’d almost be missing out or incomplete without having it in your life. We need to be thinking about speaking directly to our customers and being unafraid to get personal.
Certain purchases are only ever going to be one size fits all because they do the job that’s needed and that’s the end of it. But when it comes to the non-essentials, the impulse buys and the luxuries, it pays to personalise, and if through your visuals you can show shoppers what the end results are going to be like post-purchase, then even better.
Making clever use of mirrors, variations on a theme, and even name/image branded options will be a big draw to customers who crave to consume things that are perfectly ‘them’.
Focus on:
- Adding value – it’s not just any product, it’s YOUR product
- Keeping the product the same – we’re not aiming for new, we’re aiming for a more personalised experience
- Making something desirable – so that it pretty much speaks directly to the customer
If there was ever a way to actively speak to your customers, then using their situation, their style and even their name is going to be hard to beat as the way to do it.
Download our top 5 insights below or contact matt.mepham@communisis.com for more info on how the world of behavioural science could help you!
Further Reading
RELATED PAGES
BS101 - Just for fun
You’re back for more?
Onwards to BS101 lesson number two of using insights from Behavioural Science to help you create campaigns that stand out from the crowd. Let’s get ready to turn browsers into buyers!
BS101 - Make Your Choice
Retailers and brands are always keen to get into the head of the shoppers and find out what makes them tick, think, act, shop and ultimately buy! Take a peek at our first episode of BS101 – make your choice. We hope it doesn’t disappoint but only you can decide.
BS101 - Make it Simple
Behavioural Science can help you understand the difference between creating campaigns that draw the eye and creating campaigns that can open wallets. It’s not as scary as it sounds, though, and often, it’s the small things that make the biggest impact. Read about how to make it simple for the shopper.
BS101 - Play the Game
Behavioural Science tells us that our very existence comes down to how we’ve evolved over time. We’re shaped by the challenges we face – and the ways we overcome them. This most certainly applies to the roles people play when they enter the shopping arena, with only their wits and their wallets for armoury.
BS101 - Dangle a Carrot
Interested in reading the next in our series? Of course you are, because it’s almost like you’re being tempted to continue through the series by way of the promise of some kind of reward in each post. With that in mind…
BS101: Let's Value Others
Do you care what your competitors think of you? Of course you do (we know you do). Get them to feel nothing but envy towards you as you show them how it’s done when it comes to cracking consumer marketing.
BS101: Change the Context
At Communisis, we have a commitment to show that we really Value Others, and that’s why we’re going to ask if you’re enjoying our Behavioural Science series of marketing insights.
You are? Brilliant. Let’s crack on, and start looking at changing things up a bit in how we present our brand identity and reflect this in the products we showcase.