BS101: Let's Value Others

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Let’s Value Others

We think we’re all individuals, but evolution has taught us to value the thoughts and actions of other people, too. What people think about us shapes how we feel, how we react to things, and what we go on to do in the future. This very much applies to shoppers when flexing their purchase power.

When presenting options for our customers to buy, draw attention to what others will think about them should they make the purchase. Is it going to make them popular, or mark them out as a minority? Is it going to blend them right in, or make them stand out? Any of these outcomes could be considered as a positive or a negative, so this is where you need to do your market research before you even sit down to do your actual marketing.

Be honest in your claims and in what you’re trying to do, and embrace any negatives that people may have about your product or your brand. Now’s your time to make any negative publicity work for you.

Focus on:

  • Being aware of the views people may take of your product
  • Being transparent and clear about everything your product is (and isn’t)
  • Being open to hearing what others have to say

Valuing others – whether it’s opinions, input or even just their place in the world, is going to be key in building a relationship with your consumers. Build the relationship, and the brand will build itself.

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Further Reading


BS101 - Just for fun

You’re back for more? 

Onwards to BS101 lesson number two of using insights from Behavioural Science to help you create campaigns that stand out from the crowd. Let’s get ready to turn browsers into buyers!

BS101 - Make Your Choice

Retailers and brands are always keen to get into the head of the shoppers and find out what makes them tick, think, act, shop and ultimately buy!  Take a peek at our first episode of BS101 – make your choice. We hope it doesn’t disappoint but only you can decide.

BS101 - Make it Simple

Behavioural Science can help you understand the difference between creating campaigns that draw the eye and creating campaigns that can open wallets. It’s not as scary as it sounds, though, and often, it’s the small things that make the biggest impact. Read about how to make it simple for the shopper.

BS101 - Play the Game

Behavioural Science tells us that our very existence comes down to how we’ve evolved over time. We’re shaped by the challenges we face – and the ways we overcome them. This most certainly applies to the roles people play when they enter the shopping arena, with only their wits and their wallets for armoury.

BS101 - Dangle a Carrot

Interested in reading the next in our series? Of course you are, because it’s almost like you’re being tempted to continue through the series by way of the promise of some kind of reward in each post. With that in mind…