BS101: Create a Memory

As we come to the finale in our series of Behavioural Science posts to help you create compelling campaigns for your in-store and online marketing, we hope we’ve been able to Strike a Chord in convincing you that your customers really are at the heart of what you need to be focusing on.

Ready to graduate from our little series in style? Let’s make this one stick.

Last up?


Create a Memory


When it comes to creating great campaigns and to promoting products with real purchase power, it’s not all about big events and show-stopping scenes. Small, interactive tweaks and gestures can really bring to life - and totally transform - a brand experience in retail.


When big brands are tasked with creating memories and providing interactive or immersive experiences, they tend to think that bigger is better. It’s not. Let’s think small, and really drive down on those tiny tweaks that can evoke positive response that sticks with the shopper, long after they’ve walked away. Powerful memories are created through true engagement, so let’s get your shoppers involved!


Think about your own shopping experiences and your memories of brands and indeed specific purchases. Who’s never tried on some perfume in-store to see if they really like it? Who’s never looked in the mirror when they’ve tried something on? Who’s never sat puzzled when an old product changes its packaging and you have to change your whole entry approach? It’s these simple and seemingly innocuous actions and rituals that stay with us.

Focus on:

  • Small experiences – they’ll create the biggest effects
  • Audience – if you’re going interactive, then you need to make sure you know who you’re seeking to engage
  • Channel – consider ways of being interactive both online as well as in-store


The actions have been evoked, the memories have been created, so now it’s just time to enjoy your campaign as the strength of your brand builds. 

Download our top 5 insights here or contact or for more info on how the world of behavioural science could help you!



BS101 - Just for fun

You’re back for more? 

Onwards to BS101 lesson number two of using insights from Behavioural Science to help you create campaigns that stand out from the crowd. Let’s get ready to turn browsers into buyers!

BS101 - Make Your Choice

Retailers and brands are always keen to get into the head of the shoppers and find out what makes them tick, think, act, shop and ultimately buy!  Take a peek at our first episode of BS101 – make your choice. We hope it doesn’t disappoint but only you can decide.

BS101 - Make it Simple

Behavioural Science can help you understand the difference between creating campaigns that draw the eye and creating campaigns that can open wallets. It’s not as scary as it sounds, though, and often, it’s the small things that make the biggest impact. Read about how to make it simple for the shopper.

BS101 - Play the Game

Behavioural Science tells us that our very existence comes down to how we’ve evolved over time. We’re shaped by the challenges we face – and the ways we overcome them. This most certainly applies to the roles people play when they enter the shopping arena, with only their wits and their wallets for armoury.

BS101 - Dangle a Carrot

Interested in reading the next in our series? Of course you are, because it’s almost like you’re being tempted to continue through the series by way of the promise of some kind of reward in each post. With that in mind…

BS101: Let's Value Others

Do you care what your competitors think of you? Of course you do (we know you do). Get them to feel nothing but envy towards you as you show them how it’s done when it comes to cracking consumer marketing.

BS101: Change the Context

At Communisis, we have a commitment to show that we really Value Others, and that’s why we’re going to ask if you’re enjoying our Behavioural Science series of marketing insights.

You are? Brilliant. Let’s crack on, and start looking at changing things up a bit in how we present our brand identity and reflect this in the products we showcase.

BS101: Make it Personal

We’ve made a successful name for ourselves over the years in having worked closely with our clients to solve the problems they have and to create the opportunities they need. That’s exactly what you need to do for your customers. The trick? Getting personal.

BS101: Strike a Chord

Feel like you’re really getting on board with our ideas and insight for your future campaigns? Brilliant. We’re just sorry we can’t Make it Personal in the case of this series (which is of course open to everybody). Remember that we can still Make it Simple, though!

We’ve arrived at the penultimate post in the series to help you create compelling campaigns, so let’s really try to make it sing and hit this one home.


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