BS101: Change the Context

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Change the Context

Experiencing a brand in a ‘brand new’ way can make us view it in a more positive or flattering new light. It can take quite serious matters and make them a lot lighter, more accessible and easy-going. It can take a middle of the road concept and add a couple of twists and turns in along the route. It can even make fun of the fact that there’s, well, little in the way of fun about the product.

Changing the context of a product or brand gives it a new lease of life and gives you the opportunity to open up to a whole new customer base of people wanting to buy both from you and into you.

Through changing the context of who you are, what you do and what values you stand for, not only are you widening your audience for potential purchases, but you’re also getting the best chance possible of turning even the most hardened cynics into your biggest future fans.

Focus on:

  • Reframing – look at the wider range of benefits your product could promote
  • Audience – look at the groups who don’t usually engage with you and see if you can target them
  • Channel – look at where your marketing and advertising will have the most impact (could it potentially go ‘viral’ on social media?)

Now’s the time to make your brand ‘brand new’. Change the context, and widen the net on attracting potential customers.

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Further Reading


BS101 - Just for fun

You’re back for more? 

Onwards to BS101 lesson number two of using insights from Behavioural Science to help you create campaigns that stand out from the crowd. Let’s get ready to turn browsers into buyers!

BS101 - Make Your Choice

Retailers and brands are always keen to get into the head of the shoppers and find out what makes them tick, think, act, shop and ultimately buy!  Take a peek at our first episode of BS101 – make your choice. We hope it doesn’t disappoint but only you can decide.

BS101 - Make it Simple

Behavioural Science can help you understand the difference between creating campaigns that draw the eye and creating campaigns that can open wallets. It’s not as scary as it sounds, though, and often, it’s the small things that make the biggest impact. Read about how to make it simple for the shopper.

BS101 - Play the Game

Behavioural Science tells us that our very existence comes down to how we’ve evolved over time. We’re shaped by the challenges we face – and the ways we overcome them. This most certainly applies to the roles people play when they enter the shopping arena, with only their wits and their wallets for armoury.

BS101 - Dangle a Carrot

Interested in reading the next in our series? Of course you are, because it’s almost like you’re being tempted to continue through the series by way of the promise of some kind of reward in each post. With that in mind…

BS101: Let's Value Others

Do you care what your competitors think of you? Of course you do (we know you do). Get them to feel nothing but envy towards you as you show them how it’s done when it comes to cracking consumer marketing.