Following on from our initial focus of re-building trust and leveraging confidence in over 55's, we now look at how retailers can create better online shopping experiences with the needs and expectations over 55's at the forefront of design.
You’re back for more?
Onwards to BS101 lesson number two of using insights from Behavioural Science to help you create campaigns that stand out from the crowd. Let’s get ready to turn browsers into buyers!
Behavioural Science tells us that our very existence comes down to how we’ve evolved over time. We’re shaped by the challenges we face – and the ways we overcome them. This most certainly applies to the roles people play when they enter the shopping arena, with only their wits and their wallets for armoury.
We’re almost halfway through our Behavioural Science series of posts, giving you insights into how to channel the very essence of your potential customers, so that you can create campaigns that really convert. Still happy to Play the Game and continue?
Of course you are, because it’s almost like you’re being tempted to continue through the series by way of the promise of some kind of reward in each post. With that in mind…
Do you care what your competitors think of you? Of course you do (we know you do). Get them to feel nothing but envy towards you as you show them how it’s done when it comes to cracking consumer marketing.
At Communisis, we have a commitment to show that we really Value Others, and that’s why we’re going to ask if you’re enjoying our Behavioural Science series of marketing insights.
You are? Brilliant. Let’s crack on, and start looking at changing things up a bit in how we present our brand identity and reflect this in the products we showcase.
Retailers and brands are always keen to get into the head of the shoppers and find out what makes them tick, think, act, shop and ultimately buy! Take a peek at our first episode of BS101 – make your choice. We hope it doesn’t disappoint but only you can decide.
We’ve made a successful name for ourselves over the years in having worked closely with our clients to solve the problems they have and to create the opportunities they need. That’s exactly what you need to do for your customers. The trick? Getting personal.
Behavioural Science can help you understand the difference between creating campaigns that draw the eye and creating campaigns that can open wallets. It’s not as scary as it sounds, though, and often, it’s the small things that make the biggest impact. Read about how to make it simple for the shopper.
As we come to the finale in our series of Behavioural Science posts to help you create compelling campaigns for your in-store and online marketing, we hope we’ve been able to Strike a Chord in convincing you that your customers really are at the heart of what you need to be focusing on.
Ready to graduate from our little series in style? Let’s make this one stick.
Feel like you’re really getting on board with our ideas and insight for your future campaigns? Brilliant. We’ve arrived at the penultimate post in the series to help you create compelling campaigns, so let’s really try to make it sing and hit this one home.
Communisis had a great night at this year's POPAI awards having won 5 awards. Find out more info on the awards, the judge’s thoughts and some of our client’s comments