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Festival of Marketing
Last week Joe Ward our Head of Sales & Marketing attended the Festival of Marketing. It is a unique two day experience where marketers can discover, learn, celebrate and shape the future together. As the largest global event dedicated to brand marketers, the Festival reflects the very nature of marketing. Read on for Joes top 3 take outs
POPAI Awards 2019
Communisis had a great night at this year's POPAI awards having won 5 awards. Find out more info on the awards, the judge’s thoughts and some of our client’s comments
Aliexpress Madrid - Store or Showroom?
Alibaba, the Chinese digital only retailer, opened its first European store in Madrid last week. Our country Manager Manuel Sesena went to take a look.
Yeah, but what do you really mean by innovation?
Innovation is always a talking point. It means different things to different people. Applying a definition is always a challenge as that may limit its the scope of whatever 'IT' may be.
What does it mean to go viral? - Blog by Robert Kowalczyk
Brands are learning that word of a unique, eye-catching, or interactive in-store installation can spread like wildfire.
Pride becoming big business - Blog by Gemma Warner
There has been a lot of support for Pride on the High Street during this years Pride, begging the question “what is the right thing for businesses to do?”.
One small step for retail, one giant leap for Boots - Blog by Joe Ward
Joe Ward, our Head of Sales & Marketing, takes a look at Boots new store format in Covent Garden, London and provides his view of the shopper experience.
FESPA 2019: Three things that most impressed me - Blog by Markus Reitz
Markus Reitz, European Cluster Sourcing Specialist, recently attended the FESPA Expo in Munich. Markus reflect on the show and pulls out three things that most inspired him.
FMCG AND RETAIL - How can you tell what works? Blog by Sue MacLure
"The perennial question about putting POS in retail outlets for FMCG is “how can I measure ROI?” Sue MacLure, Head of Data at Communisis gives insight on how you can tell what works in Retail and FMCG
Communication doesn’t, behaviour does - Blog by Martin Smith
When it comes to in-store communications, don’t just say it, do it. In this blog post by Martin Smith, Strategy Director, explores the evolving retail environment and suggests a more realistic goal
Meet Martin - Strategy Director
Martin Smith is Strategy Director at Communisis and TWELVE Agency who gives you the lowdown of his career to date; from milkman and hitch-hiker to planning and strategy.
Meet Craig - Head of PSP Permanent & Semi Permanent Display
Craig Oxley is our Head of PSP Permanent & Semi Permanent Display and has a passion for outdoor sports.