Transform your bills and statements into powerful marketing opportunities and increase your response rates by 10%+

There’s a new, more effective way to communicate with your customers, that can generate phenomenal marketing results, it’s called Transpromotional.

So what is Transpromotional?

Sometimes called Transpromo or ‘white paper marketing’, Transpromotional analyses the transactional and lifestyle data of your customer, finds a relevant, targeted and timely marketing message for that customer and then puts the message onto a statement, bill or other transactional document.

It is proven that the transactional statement channel holds more customer attention than any other single medium, so if you display your marketing messages through this channel, you greatly increase the chance of your promotional message being seen.

With Transpromo you can revolutionise your statement and billing channel to better reach your customers, better track responses and sales, increase response rates, and breath life into existing transactional documents. It opens up a new communication channel between your company and your customer.

Documents that you may consider a cost to your business can now be turned into documents that actually deliver tangible benefits.

Your marketing not only becomes more effective and relevant but also cheaper and more eco-friendly as costs and waste are dramatically reduced.

Did you know?

How do we do it?

Communisis is leading this revolution in customer communication.

What we do with your data:
We cleverly manage your customers transactional and lifestyle data to talk to them about things they want to hear about on a document they always read. We manage this dynamic variable information with speed, control and accuracy.

The production:
As the largest transactional producer, Communisis has the scale to produce and deliver 1.5m documents every day, and with comprehensive experience in redesigning processes and implementing enabling technologies and providing world class production techniques, we are best placed to provide Transpromotional services.

Once your customers data is analysed, we use document composition technology to find the relevant messages and print them with the transactional information on intelligent digital print machines.
To do this you need to get the data in the right form, the marketing campaign management in the right way and produce the statement in the correct way, incorporating colour; all the things we can skillfully line up. Not only do we expertly manage this whole process, we do so with a production integrity and security focus that is second to none.

With Transpromo your printed documents evolve from a personalised document to a customised communication piece, which enhances the customer experience, and in turn enhances your brand.

The right channel for your customers:
You can significantly cut the cost of mailing your clients by leveraging our scale and experience.
As we produce and mail out high volumes of documents, we have an established, efficient and systematic mailing solution, including mail sortation on site. We can negotiate the most competitive mailing prices for you because we own 20% of the DSA (Downstream Access) market and have a strong partnership with our primary distribution partner.

With the growth of online banking we can also incorporate your marketing messages and Transpromotional communication onto online statements, so whichever way your customers prefer to receive their Transactional documents, there’s always a communication opportunity.

As part of the Transpromotional process you can use many of our skilled areas:

Why we are best placed to deliver Transpromotional

How this can work for your business

The 5 ways that Transpromotional can help your marketing performance

• 1. Enhance customer relationships
  Combining transactional and marketing data will improve how you target relevant propositions to your customers and build 1:1 conversations.

• 2. Increase response rates
  Because transactional documents are trusted by customers, they respond well to targeted marketing offers through this channel.

• 3. Cross-sell and up-sell products and services
  You can target your communications better by using your customers transactional data. And to develop optimal campaigns you can use Test and Learn programmes to see how customers react.

• 4. Improve marketing ROI
  Eliminating marketing wastage within Direct Mail by switching some of this activity to the statement channel will reduce production and postage costs in these campaigns. Increases in response rates will also lead to improved cost per conversion.

• 5. Generate revenue from transactional communications
  White space exists within most transactional documents and marketers can exploit this free space to create marketing zones within each communication that can generate new revenue streams. You can even sell the white space to external parties.

Need an example?

If you were a utility company that sent out statements to your customers, for example, gas bills, then wouldn’t it be perfect if you could identify which customers you could cross or up sell to. What if you wanted to promote your boiler servicing to the customers who hadn’t had their boilers checked in the past 3 years? You could send out a message only to these customers, offering boiler servicing on the front page of their gas bill.

If you send messages to the right people at the right time then you will have much better results, and you can avoid costly blanket mailing.

In fact you could send all sorts of messages to people who would probably want to hear about your products and services:

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