White Paper: Viewing customers, compensating consumers

10 June 2010

By David Reed, Editor of Data Strategy

The Financial Services Authority (FSA) regulations now require deposit takers, such as banks, building societies and credit unions, to build a single customer view (SCV) which provides an aggregated record of the holdings of each individual.

This report looks at what is required to build a single customer view and what a company can gain from putting the SCV in place.

This report also looks at:

- the challenges when building an SCV

- the high costs forecast, and whether these costs can be mitigated by working with an outsourced provider

- the additional benefits for the marketing function, including higher data quality and improved product cross-sell and up-sell

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