Thought Leadership from Communisis - Mind the behaviour gap

25 January 2012

In the latest thought leadership piece Managing Director of Communisis Data Intelligence, Jon Cano-Lopez discusses how organisations need to combine behavioural and online data with external sources like lifestyle and demographic data – otherwise they will fail to segment customers optimally.

Click here to read Mind the behaviour gap.

If you would like to know more about Communisis Data Intelligence, or you would like to discuss any points raised in this thought leadership piece, please message us.

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