Thought Leadership from Communisis – Who really owns your brand?

1 December 2011

In the social media space who really owns your brand; you or your customer?

Communisis’ Managing Director of Creative Services, Phil Dean gives his thoughts on the level of control organisations have over their brand in the social media space. We look at how marketers need to decide what role social will play in the marketing mix, the investment and monitoring needed to make it really work, and the influence that customers will have.

Click here to read Who really owns your brand.

If you would like to know more about managing brands in the social media space and building a social strategy, or you would like to discuss any points raised in this thought leadership piece, please message us.

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