T-Mobile signs up to use Communisis’ intelligent eProcurement system
10 May 2010
T-Mobile has become the latest organisation to implement Communisis’ IQ+ supply management solution, a system incorporating a range of bespoke technologies that dramatically increases the efficiency of the procurement of print, Point of Sale material, store-specific marketing collateral and packaging.
IQ+ monitors real-time information on the individual requirements of
each store and uses the data to intelligently produce and distribute
only the materials needed, eliminating overproduction and waste.
Communisis has developed IQ+ as an evolution of its previous IQ
product to enable brands and retailers to easily address the key issues
that result in poor in-store POS activation and display compliance that
can result in wastage in excess of 30 per cent.
This single, intuitive and intelligent solution enables brands and retailers to:
• Optimise supply chain arrangements
• Automate time consuming activities
• Transform processes to become more streamlined
• Control procurement activity through clear reporting
While IQ+ is driven by technology, Communisis’ 32-strong support and
development team ensures its application and benefits is optimised to
the specific needs of each brand and retailer (or client). Its blend of
Marketing Resource Management, analytical skills, technology, and
recognition that POS needs are often store specific, has elevated
Communisis’ proposition into one which is already delivering
significant cost savings for those brands and retailers already signed
up.
IQ+ POS Manager sits within Communisis’ suite of IQ+ solutions,
which includes eProcurement, eCommerce and Templating, Asset Management
and Store Profiler.
Sarah Smith, Head of Retail Marketing at T-Mobile comments:
“We chose Communisis and IQ+ because of the blend of technology and
expertise on offer. The solution means our provision of POS materials
will be highly optimised, delivering store-specific allocations and
driving display compliance, while reducing wastage and the costs
associated with this. We decided to change our system as systematic
store profiling and auditing will result in the production of relevant
materials in accurate quantities, and the support and management that
we will receive from the team at Communisis ensures we will get the
most from this investment.”
Alistair Blaxill, Executive Director at Communisis comments:
“IQ+ represents our ongoing commitment to evolving technology. While
the solution has technology at its heart, we’re able to elevate this
proposition using the skills within our dedicated team of consultants,
delivering a truly managed service.”
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