Reducing the risk- Marketing Magazine 27th May 2009
22 October 2009
It’s all about ratios. If you’re a bank it
might be the critical struggle with
capital ratios; in other corporates it
might be liquidity, debtor or asset
ratios. But for the marketer it’s
judging whether the pound that
you’ve just spent could have been
better used elsewhere, or spent
reaching someone else.
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