Communisis plc and Equifax Ltd announce partnership

20 May 2010

Leading marketing services provider Communisis and Equifax have today announced a strategic partnership in the UK. The partnership will create the UK’s most accurate and comprehensive marketing database solution. 

The combined insight available through vast data sources will enable sophisticated personalisation to drive intelligence driven, multi channel, multi staged campaigns.  This fully integrated solution, comprising of credit, lifestyle, behavioural, transactional and trigger information will deliver unrivalled analytical capability across multiple sectors.

Communisis and Equifax have been working together informally for a number of years and have decided to formalise the relationship as more of their joint clients start to require a fresh approach to targeted marketing.   Organisations now need a data strategy that will provide a clear understanding of individual consumer wants and needs.  The partnership delivers a significant joint investment into an agile marketing platform that empowers marketers to deliver communications based on real customer intelligence, quickly and cost effectively.

Alistair Blaxill, Executive Director at Communisis commented: “The partnership allows us to deliver unparalleled levels of data granularity and expertise to our customers, across numerous vertical sectors. By working together Communisis and Equifax are able to provide a data solution that delivers actionable insight and allows Marketers to communicate effectively based upon the single customer view that we can provide.”

Jim Broom, Strategic Client Director at Equifax added: “Our partnership with Communisis provides a complete database solution.  We strive to help clients maximise their marketing effectiveness and spend.  It isn’t just about pooling disparate data – the collaboration will bring together a collective team of experts and complimentary skill sets that will keep both companies at the forefront of industry innovation.”

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