Choosing the right channel for the right person?

The inbox has become as important as the letterbox, the PC has become as important as the TV and the mobile as important as the landline. As the ways in which people communicate converge, so must the way businesses communicates to their audiences.

As part of our integrated communications platform, we’re helping clients to communicate through their channels of choice in a more joined up way - from insight to action.

In a survey conducted by Angus Jenkinson at the University of Bedfordshire, UK, firms score their customer experience levels below par. Integrated campaigns can help support customer experiences and lead to as much as a 20% uplift in performance*.

We can help you customise your marketing messages, delivery channels and campaign timings for individual customers in a managed process - without increasing costs. Communisis unites every element of the communications lifecycle in a single solution. By integrating data, consultancy, technology and a multi-channel delivery capability, we enable you to act rapidly on your customer knowledge. You can thoroughly personalise your campaigns and tailor the communications channel as well as your messages.

*Angus Jenkinson is Professor of Integrated Marketing at the Centre for Integrated Marketing, University of Bedfordshire