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A good database makes good marketing.

Effective marketing databases, databases that contain usable, reliable data on customers and prospects, are often the most important elements of effective marketing campaigns. When you use good data to deliver marketing messages customised to each prospect or customer, the results can be phenomenal.

Data Management is all about ensuring that your data is accurate, up-to-date and accessible and that you use the insights generated from that data to maximise the return from your marketing spend.

We can design, build and host your database. Using a variety of database platforms, access to your data is provided using our proprietary in-house systems or third party software. We have the in-house expertise to pull all of your data together to provide a single view of your customers and prospects and efficient access to this information.

Our unique, individual approach to database design and build allows the solution to be driven by the problem rather than offering a standard solution and expecting it to fit your needs. By deploying our in-house expertise in marketing analysis and data at the start of the design process, we can ensure that the end product is optimised to meet your business requirements.

How this can work for your business.

Get a single view of your customers and prospects.
Join up the knowledge you have about your customers by consolidating the data from many sources into one place.
Prevent customer attrition.
Use the information data provides you to help strengthen your customer relationships and build loyalty.

Proven successes

A large global mail order company had been working with their previous database services supplier for 15 years. They recently decided to tender their data-direct marketing activity, requesting a supplier who could offer the flexibility to respond to their changing needs. The mail order company was looking to outsource their customer and prospect campaign management as well as their data processing.

Communisis took full responsibility for their end to end campaign management, assisting them with the planning and execution of all of their direct marketing campaigns. We are currently working with them on a project to improve their customer loyalty by segmenting their database and personalising their catalogues to offer the most relevant products on the front cover of their mailings based on customer knowledge.