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Make the most of your data.

Our data hygiene and enhancement services lead the way in maximising data accuracy and quality. ‘Data Refiner’, our unique data processing engine, was independently benchmarked as delivering market-leading data accuracy and we can match, cross-reference and de-dupe data at a level of precision that directly influences the bottom line of our clients, delivering a real advantage.

Prospect Marketing

Communisis has developed ‘Prospector’ the largest consolidated prospect pool in the UK, which includes information on over 38 million individuals. When refined by our data quality and data matching platform ‘Data Refiner’, the resulting data set is uniquely accurate, providing maximum responsiveness to your direct marketing activity.

Data Hygiene

Our data hygiene processes, in-house technology and expert account support result in highly accurate and cost effective data processing, enhancement and management. Our bureau processing platform has been independently benchmarked as delivering market- leading data accuracy. It allows us to match, cross-reference and de-dupe data at a level of precision that can directly influence the client’s bottom line.

De-Duplication
We deliver a flexible and accurate de-duplication service that includes hierarchical de-duplication, merge purge and business to business. This means our clients can protect their brand and eliminate wastage costs by making sure communications are not sent multiple times.
Suppressions
Removing people who are obviously not going to respond to your communications because they no longer live at that address or because they’re not the correct recipient for the message is a constant challenge for marketers. We work with many suppliers to deliver the most thorough suppression service possible and we verify our client’s data against a wide range of files from third party and industry sources.

Data Enhancement

Communisis has access to one of the largest and most comprehensive prospect pools in the UK . ‘Prospector’ can verify clients’ customer information to enhance customer knowledge and deliver greater insight and superior data accuracy. We can also enhance your prospect data by using unique variables that are linked to channel preference, responsiveness to direct mail and confidence scores.

How this can work for your business

Make your marketing budget work harder.
Don’t waste a single penny on marketing to people who are not there or don’t want your services. We can help you become much more efficient with how you use your data.
Keep your data content up to date.
Every day that passes has an impact on the accuracy of your data. Let us keep your data in check so that you can maximise the performance of every campaign.

Proven successes

A worldwide bank had a requirement to access bureau services for data hygiene and tele-appending on a flexible basis. They needs 24/7 access via a web interface to allow them to run their own data processing jobs around the clock. The bank also needed to ensure high levels of accuracy in matching data for de duplication and suppressing out un-marketable contacts and where appropriate appending accurate telephone numbers.

Communisis has now worked with the bank for over 5 years providing data hygiene, data processing and data enhancement through a secure online interface. The bank has multiple operators using our online tools, processing files daily and utilising all of our data bureau functionality. Additionally, when the banks requirements demand they commission our account management function enabling further flexibility as well as expert assistance in the management and production of more complex and demanding campaigns.